What's A Joints & Jitsu?


Joints & Jitsu is a creative lifestyle collective—connecting art, science, jiu-jitsu, joints, and the space in between. This is a growing collective of artists, athletes, coaches, and creators—whether it's stepping into the cage, walking onto the mat, or producing a timeless Joint of it all. I'm going to be out here rollin' up gear, sacrificing limbs, and bringing your stories to light. Building a community that belongs to you, so you can Let the Good Times Roll!

The Meaning

Joints & Jitsu is a multilayered entendre with an almost infinite meaning. It’s the Connection of Art.  The film, the rolls, the good ol’ ganja. From the merch, to the dojo we train in, & the legs you lock. Infusing chaos with balance and flow. 

Japanese culture drives the world, the jump from the night life and high end clothing in Shibuya to the essentials of life from the Shinto temples in the mountains of Fukushima. It’s the Yin & Yang of life. To be intentional, always looking a deeper meaning, building a greater understanding of WHY!?  

The Culture

Everything made, from the tees to the training shorts to the content is designed to roll. Whether on or off the mats, there will be no fake hype, no corporate surface level bullshit. Just clean designs, good laughs, and gear that holds up and cleans well for all the dirtballs out there who wash their clothes once every month...

With highly intentional logo placements on every kit, you're guaranteed to pull (guard) eyes, spark laughs, and bring energy to every roll. I’m rolling my creativity from all the adventures straight into our designs, for training, chilling, or fight night. So whether you’re locked on the couch, fighting in a championship fight, or just showing your Sankaku to the trial chick, we've got you covered.

The Mission

This isn't just another jiu-jitsu or lifestyle brand. This is a GOOD TIME ROLLIN’. Don’t want that? Go join Kingsway LLC. The mission here is to build this collective past the mats and merchandise, in order to push creativity of all forms as a tool for growth and connection. Through visual storytelling, merch drops, custom Build-A-Joint kits, gym activations, and a whole lot more. Each day working to FLOW ROLL LIFE!

This is a collective of creators and world builders that you can be a part of. You belong here if you’ve gotten this far, so shoot me an email or DM if you've got any questions! And always...

Let the Good Times Roll!

Reid Hoffman
Founder & CRO
jointsnjitsu@reidhoffman.com

jointoss@reidhoffman.com

-Little Weedy

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