JOIN(T) OSS

Joints & Jitsu

The Connection of Art, Science, Jiu Jitsu, Joints & More

Joints & Jitsu sits at the intersection of Nice Dreams & Reality, where sport, art, creativity and connection bring about a new way of life from the mats to the streets. 
We are building a collective of artists, athletes, coaches, and creators—filming rolls and producing timeless gear—to create a community where every session, merch drop, and tap on the mat cultivates growth in every aspect of LIFE. 

The Meaning

I've always been fascinated by language and how words go together. Especially growing up on Lil Wayne. I was always looked deeper into the meaning of simple phrases.
Joints & Jitsu is an example of that multi layered entendre with almost infinite meaning. The rolls, some relaxation, the new merch drops, the dojo we train in, the legs you lock—all the way to the deeper meaning of connection between all forms of life. 
There are many ways to look at what this stands for, so whether you’re in the rotation or not, there’s a Joint for you here.
Joints & Jitsu is systematically crossing Y2K energy with a laid back, future forward approach to help people find their passion and/or meaning on and off the mats.

The Culture

Everything we make—from tees to training shorts to content—is designed for rollers. No fake hype. No corporate bullshit. Just clean designs, good laughs, and gear that holds up on and off the mat.

With highly intentional logo placements on every kit, you’re guaranteed to pull (guard) eyes, spark laughs, and bring energy to every roll.

We roll all our creativity from our adventures, from the world, to the mats straight into our designs—for training, chilling, or fight night. Whether locked on the couch or showing off your Sankaku, we’ve got you covered.

Don't like Joints & Jitsu? We'll be here for you anyway!

The Mission

This isn’t just another Jiu Jitsu or Lifestyle brand—it’s my life.

  • Art
  • Science
  • Jiu Jitsu
  • Joints
  • Movies
  • Music
  • Fashion
  • Gaming
  • Competition
  • Recovery
  • Intellectual Growth
  • Human Potential

That is Joints & Jitsu.

Our mission is to build this collective and move (TO INFINITY AND) beyond the mats and merchandise. We’re here to inspire creativity—as a form of growth, resilience, and connection—across as many communities as possible through visual storytelling, content, merch drops, gym activations, and a whole lot more.
One joint at a time. One roll at a time. We are pushing creativity as a movement to Let the Good Times Roll and create real change. We have a long way to go, and it will take a collective effort to do so. Feel free to shoot us an email if you'd like to be a part of it!

 

Reid Hoffman (Founder & CEO)

jointsnjitsu@gmail.com
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