The Connection of Art, Science, Jiu Jitsu, Joints & More

 

We're infusing Jiu jitsu with cannabis, cinema, music, and gaming culture— all to let the good times roll.

The Meaning 

Joints & Jitsu is a five layer entendre of elucidation: The obvious joint that allows for relaxation and recalculation, to new merch drops, the Dojo we train in, and the legs you lock.  All the way though to the deeper meaning of connection between all forms of life. Art and science are only the base of Jiu Jitsu, there is so much more that goes into it.  Creativity, balance, strength, open mindedness, humility, etc. 

And while Jiu Jitsu is life -- there is more to life than just Jiu Jitsu. We are here to bring that Y2K energy back to the community to help people find that meaning — on and off the mats. What does Joints & Jitsu mean to YOU??

The Culture

Everything we make — from tees to training shorts to content — is designed by people who actually roll. No fake hype. No corporate fronts. Just clean designs, good laughs, and gear that holds up on and off the mat.
With highly intentional logo placements on every kit, you’re guaranteed to pull guar— eyes, spark laughs, and bring energy to every roll.
We roll our creativity from the mats straight into our designs — for training, chilling, or fight night. Joints & Jitsu is for everyone.

The Mission

Joints & Jitsu isn’t just another Jiu Jitsu brand — it’s a way of life.
Our mission is to transcend beyond the mats and the merchandise to create real change in the lives of every person we can reach. We’re here to inspire growth, resilience, and connection — within the Jiu Jitsu community and beyond — through content, merch drops, gym activations, and so much more. One roll at a time we are going to want to change the world through movement, balance, and creativity as forces for change.

It takes a collective to do so & we have a long way to go! 

Rip. Roll. Repeat. & Let the Good Times Roll.

- Reid Hoffman (Founder & CEO)